Independent crypto intelligence, beside the people who decide.
Proprietary research, modular media and neutral counsel — for brands seeking association and leaders seeking clarity. A research base no one buys, and that gives value to everything around it.
Research no one buys.
Independence is the base. The trust it generates is the asset — and both sides borrow it.
We cover the crypto market with proprietary research and a point of view of our own. Brands associate with that credibility; leaders turn to it to decide. No one buys the thesis — that is what keeps the thesis valuable.
Two ways to work together.
Your brand beside the research the market reads.
For marketing and brand. A modular set of surfaces where crypto decision-makers already pay attention — newsletter, dashboards, podcast, events and reports — combined to your objective.
A second opinion on hand for your strategy.
For leadership and the C-suite. Access to scarce, neutral expertise — continuous or one-off, always outside the projects we cover.
Independent research underpins both. No one buys the thesis.
A set that molds to your objective.
Not a fixed package — a menu of surfaces you combine. The association is designed around the brand, the calendar and the appetite.
Newsletter
Association in the weekly editorial read of the market.
RecurringDashboards
Brand presence beside the live signals and indicators.
RecurringPodcast
Co-branded episode or series, in native-audio format.
Episode / seriesEvents
Experiential activation, in-person or digital.
One-offReports
Analyses tied to the market calendar.
Monthly / one-offOn-demand studies
A topic chosen by the client; the analysis and conclusion stay with us.
On demandFormats: Title (exclusive, anchor presence) · Supporting (shared, curated presence) · Series Partner (annual cross-surface package). The anchor activation is the year's flagship Tokenization Report.
2026 research agenda you can associate with: Stablecoins · RWA · Crypto cards · Value capture · Prediction markets · DeFi yield · Threat intelligence · Tokenization Report (annual flagship, Brazil) · Outlook 2027.
Four ways to bring the counsel in.
Innovation Advisor
Embedded retainer · anchorEverything in the Sounding Board, plus a quarterly deep-dive, team and board briefings, vendor and partner assessment, and priority response.
Institutions building a real digital-assets agenda, that want the advisor inside the strategy — not just reacting to it.
Sounding Board
Light retainer · monthlyA monthly strategy call (60–90 min) and asynchronous access between them, with early access to the reports' findings.
Leadership that wants a trusted, neutral second opinion on hand — without a heavy project underway.
Keynote / board briefing
À la carte · educatorA tailored session — executive keynote or board briefing — on stablecoins, tokenization and the broader market, calibrated to your leadership.
Boards and executive teams that need to level up before a decision or before defining an agenda.
Strategy sprint
À la carte · consultantA defined, time-boxed engagement on a specific question — e.g. a stablecoin entry plan — with a clear deliverable at the end.
Anyone with a concrete question and a deadline, who wants depth without committing to a retainer.
The same independence that makes the research trusted is what makes the counsel valuable.
Who leads.
Gustavo Cunha
Founder & CEO, Fintrender · Advisory
Gustavo Cunha moves naturally between traditional financial markets and the world of blockchain and crypto assets. Over 20 years in traditional finance, including a directorship at Rabobank in Brazil, and more than a decade dedicated to the convergence between finance and technology. He coordinated the Tokenization and Digital Currency (CBDC) Group during Brazil's G20 presidency in 2024, is the author of the book “The Tokenization of Money” (Actual), founding partner and CEO of Fintrender.com, and a columnist at Valor Investe. He has lived in Porto, Portugal, since 2018.
No product to sell. No platform to push.
How we protect independence.
Independence & trust
Independence is the base; the trust it generates is the asset brands and leaders borrow. That is why the thesis is never for sale.
Conflict under control
Advisory targets TradFi and corporates — not the projects covered in the reports. All commercial relationships are disclosed with transparency.
Distinct roles
Sponsorship closes fast; advisory closes slowly and stabilizes. Each front has its rhythm, and the research keeps both honest.
From a conversation to a proposal.
Discovery conversation
We understand the objective, the calendar and the appetite — brand or strategy. No commitment.
Scope designed
We combine the surfaces, the format and the right window. Sponsorship, advisory or both.
Proposal
You receive format, timelines and investment in writing, ready for an internal decision.
Let's design your partnership.
One conversation is enough to start. We bring the research and the point of view; you bring the objective.